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November 28,2004 Newsletter NL-112804-10024

 

Symbol: CFDJ
Exchange: OTC: Pink Sheets

Authorized: 100 million
Shares Outstanding: 55 million
Public float (approx): 6,000,000
Current price (11/26/04): $0.50

Website: http://www.compoundnaturalfoods.com

HydroCharge(TM): http://www.hydrocharge.com

 

The Company

Compound Natural Foods, Inc. OTC:CFDJ is pursuing a growth strategy of acquiring natural foods and beverage manufacturers and marketers. Headline issues, such as trans fatty acids and the obesity epidemic that has challenged consumer confidence in mainstream goods, contributing to slack sales, is driving unprecedented growth in natural food and drinks. In fact, more consumers are now turning to natural products, with the number of natural food users estimated at 12% growth from 2004 to 2007, expected to surpass $27.5 billion in U.S. sales by 2007.

On October 21, 2004, Compound Natural Foods announced its first acquisition of Pure Nature LLC, and its HydroCharge(TM) product line of naturally formulated, lower sugar, lower carbohydrate, and lower calorie sports drinks. It is a sports drink that is not just good tasting, but good for your body, receiving an enthusiastic reception from professional athletes who are drinking it, as well as 'weekend warriors' and parents of kids participating in sports.

HydroCharge(TM) is a naturally formulated sports drink, that is unique because it has lower carbohydrates, lower calories and lower sugar, then the market leaders, yet increases energy, adds an influx of amino acids, replenishes electrolytes, gives a nutritional boost for muscle endurance, and through its scientific and exclusive formula, allows the body to absorb up to 80% of all nutrients. Among other ingredients, it contains Fulvic Acid, an all natural electrolyte, which is intended to rebuild the immune system and help maintain normal blood pressure by removing body toxins -- naturally. HydroCharge(TM) is also available with Creatine for adults and without it for children.

Now sold in Colorado, HydroCharge(TM) is being prepared for a national rollout, first in the natural food market, and later in mainstream supermarkets. New packaging has been designed and produced for HydroCharge's(TM) current line of boxes with individual packets of powder, and jars with a scoop. In addition, HydroCharge(TM) will soon be sold in new ready to drink bottles in 3 flavors: original Punch, Tangerine, and Pineapple/Peach, enabling it to compete head on with the market leaders. Pure Nature LLC, headquartered in Denver, Colorado, will continue to be headed by Joey Canyon, its founder, a semi-pro baseball pitcher, who turned entrepreneur and ran a health and nutrition store between 1995-98 and joined by Ron Nolan, CEO, who served as the National Sales Manager for Atkins Nutritionals since 1997. During his tenure with Atkins, Mr. Nolan played a significant role in the development of the company's full line of low-carbohydrate products, growing Atkins Nutritionals into the leading marketer of low-carbohydrate foods, snacks and one of the major firms in the nutrition marketplace.

Latest Press Release:

HydroCharge, a Subsidiary of Compound Natural Foods, Announces Six Newly Appointed Brokers as Part of the Nationwide Rollout of Its Naturally Formulated Sports Drink

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Nov. 15, 2004--HydroCharge(TM) (www.hydrocharge.com), the newly acquired subsidiary of Compound Natural Foods, Inc. (OTC:CFDJ) (www.compoundnaturalfoods.com), has appointed six highly regarded and experienced brokers to represent it throughout the United States as part of its national rollout campaign.

"We have appointed brokers for the Northeast, South, Southeast, Mid-West, West and Northwest," said Ron Nolan, HydroCharge's(TM) CEO and national sales manager. "They will be working with wholesale distributors and retail outlets in the natural food markets such as, Whole Foods, Wild Oats, Vitamin Shoppes, as well as natural food chains and mainstream supermarkets. We expect to receive initial purchase orders shortly and begin to ship product at the end of this month, or early in December. We have produced and warehoused new inventory ready for immediate shipment in anticipation of the expected demand for the HydroCharge(TM) product line."

Ron Nolan was recruited to join the HydroCharge(TM) team by its founder and president, Joey Canyon. Mr. Nolan's previous industry experience includes serving as national sales manager for Atkins(R) Nutritional products; president of National Health and Nutrition, owned by General Nutrition Inc. where he managed and operated a 110-store chain; and president of Holistic Services Corporation, a 150 Heath Food retail store chain located inside of Sears and Montgomery Wards.

The U.S. consumer demand for sports enhancing beverages exceeds $3 billion in annual sales. Other public companies in HydroCharge's(TM) market sector include Hansen Natural Corporation (HANS) and PepsiCo (PEP), which owns Gatorade(R) and Propel(R). Other public companies in the Compound Natural Foods industry group include United Natural Foods, Inc. (UNFI), Hain Celestial Group, Inc. (HAIN), and Kraft Foods, Inc. (KFT).

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Compound Natural Foods' HydroCharge Sports Nutritional Beverage Subsidiary Introduces New Ready-to-Drink Naturally Formulated Sports Drink in Three Flavors

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Nov. 8, 2004--HydroCharge(TM), newly acquired subsidiary of Compound Natural Foods, Inc. (OTC:CFDJ) (www.compoundnaturalfoods.com), is introducing its naturally formulated lower sugar, lower carbohydrate and lower calorie sports drinks in ready-to-drink 16 oz. plastic bottles for a national rollout into the expanding over-$3 billion sports nutritional products market.

Previously HydroCharge(TM) (www.hydrocharge.com) has only been sold in one flavor, Punch, as a powder, either in 330-gram jars, or in 15 packet boxes. It will now be sold in ready-to-drink bottles, available in three flavors: the original Punch, Tangerine and Pineapple/Peach. Like its powdered product, bottled HydroCharge(TM) will continue to be naturally formulated and lower in carbohydrates, lower in sugars and lower in calories than comparable products.

"We are introducing the ready-to-drink product," says Joey Canyon, HydroCharge's Founder and President, "to expand our line and offer a greater selection and added convenience to our customers. It is part of our national rollout strategy beginning this month."

 

Compound Natural Foods, Inc.,

Gerald Newman CEO

Phone 310-652-6642

gnewman@compoundnaturalfoods.com

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varok@qcol.net
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http://www.stockmarketquarterly.com

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