Stockmarketquarterly Newsletter Where wealth is a serious matter in building a solid investment portfolio one stock at a time..   October 24,2004 Newsletter NL-102404-10013 Blue Ribbon International Incorporated Symbol: BLRB.PK Share Structure: A/S: 100 million shares                          O/S:  45 million                         Float:  3.5 million shares                           Bid  .035   Ask .05  Mgmt ownership: Approx. 70% Assets: 50 million dollars Book Value $1.11 Blue Ribbon International is 'A New Generation Lifestyle Company' engaged in consumer marketing, management, licensing, and franchising of products and services that address constantly changing consumer tastes. The mission of the Company is to provide products and services appropriate to contemporary lifestyles. With the extraordinary number of choices available to people in the world today, Blue Ribbon’s objective is to supply wise and rewarding choices in the dominant areas of discretionary spending The Company operates through four divisions, Healthworks, Hospitality, Entertainment and Leisure. History: The history of Blue Ribbon is fairly short. The Company was formed in 2000 to capture more than million in assets that had been acquired by its founder, George Levy. George had amassed these assets over a lifetime of work in the publishing and entertainment business. In December 2003, Levy turned over control of the Company to Michael O’Gorman. Michael is both a lawyer and a businessman who experience in the field of business deal negotiation and his perspective for the big picture made for unique talents to organize the opportunities and then exploit them. His immediate approach was to sort the assets into components that could be called core businesses. Those "core businesses " are represented by the four Divisions we created to house assets: Healthworks, Hospitality, Entertainment and Leisure. O’Gorman then tried to define a mission for each Division and to tie the whole package together so that it made sense as a business. Description of Four Operating Entities So, for example, in the Healthworks Division, he placed marketing rights to the Nutrition Twins, nutritional supplements and foods, dietary programs, cookbooks, exercise and personal care products specifically selected for their unique and beneficial health characteristics. Entertainment Division there are products as varied as gallery quality art, book titles, memorabilia, music and Broadway style shows. The Hospitality Division encompasses contemporary menus such as BBQ ribs, pancakes, Italian ices in a fast food context and tea shoppes for casual conversation and leisurely repast. The Leisure Division is focused on time-share locations around the world for high quality and reasonably priced vacation spending. Corporate Strategy: Despite the wide range of products and services included in the portfolio, the staff of Blue Ribbon is and will be modest in size. The four divisions are not expected to have more than a few people in each. This relates to the strategy of outsourcing, licensing, franchising or partnering with operating companies rather than create operations under Blue Ribbon’s flag. Operations: The Company is currently housed in Chelsea in New York City in a modest commercial building. The offices are sized and appointed to reflect the economy that is the hallmark of O’Gorman’s business approach, namely, keep the overhead low and target compensation and expenditures to mirror the interest of shareholders. Financial Expectations: The Company’s forecast that revenues in the first full year of operations should exceed million and profit margins should exceed 40%. The principal source of these revenues was announced recently and relates to the importation of high quality foods from Greece. Blue Ribbon is poised to enter a distribution agreement with a company that can provide immediate national distribution of these products to major outlets around the country. What was announced as potential revenue of million recently will have to be revised up as soon as these negotiations are completed. . In the Hospitality Division, the Company is making plans to operate an outlet of Smokey’s Barbeque Ribs in Garden City. The store operated successfully in the past before the previous operator was bought out. This store is targeted to contribute $1.5 million to revenues. Work on setting up or selling other franchises for the Smokey’s formula are underway with several prospective operators in Iowa, Illinois and Pennsylvania. There have been preliminary discussions with Wal-Mart drug stores to place kiosks or drive-in facilities in as many as 1600 venues. In addition to the imported foods in the Healthworks Division, the Company expects to sign a marketing and production contract with a major food supplements manufacturer that would include production and promotion of foods tested and approved by the Nutrition Twins. The manufacturer’s revenue targets could provide as much as in revenues to the Company within 18 months and could double thereafter. In our Entertainment Division, where revenues are forecast to be just under million for the first twelve months, estimates are based on assessment on sales of already owned artwork and publishing copyrights. There was to be a small contribution from theatrical production numbers. When the Company approached some of the casino owners in Atlantic City with its productions, one casino countered by suggesting that Blue Ribbon take responsibility for year round production schedules. What is currently a target of 300,000 of revenues could turn into a plus million business. Margins on these revenues is 50%, theater sizes are 2,000 plus and there are over 1500 buses a day that bring people to Atlantic City. Current targets for revenues and profits should yield fully diluted earnings of up to five cents per share within twelve months. While the Company is confident that the revenues and margins are reasonable, it is important to keep in mind two things in assessing Blue Ribbon as an investment. First, while this company is more than a start up, it is still in its infancy and subject to the setbacks and delays that only Murphy can predict. Second, the Company engages in business where management talent is truly the key to the success of the company. There are an abundance of ideas for contemporary living products and services. Prudent selection, capable acquisition negotiating skills, foresight for positioning assets, and, relationships for branding, marketing or installing each piece of business are all people skills. CEO of Blue Ribbon did an interview on August 18th 2004 and can be heard at http://www.ceocast.com/company.cfm?cid=3250

We believe the company is undervalued when you consider the enormous assets it has..If you have viewed the above profile you will most certainly agree that this company is on the march to revenue and a sharp marketing plan that can only contribute to shareholders equity for the long-term.With consideration of the direction and the marketing objective the company has,we believe the company has a desire to get off the pinks and move to a higher exchange..It is in our opinion that this strategy is not unreasonable and can be easily achieved,which will result in the overall improvement for shareholders and their investment.Even though I have projected a target of around 1.10,I am certain that it will be considerably higher since this is actually the book value..Before many of you are able to get in at this level you will see the price move quickly to .10 with resistance at .12 and I expect this to be the factor within days..Stockmarketquarterly is proud to be one of the first of a series of releases that will go out to the public in the next couple of weeks.

Near-term price target $1.10, by mid year 2005 it should double.. 

Have a good day
Varok
varok@qcol.net
Your friend in the investment community.
http://www.stockmarketquarterly.com

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